Sam Allardyce believes Albion's failings in the Premier League are due to a lack of firepower.
The Baggies boss watched his side's third consecutive blank in front of goal during Albion's 1-0 defeat to Crystal Palace.
The result means Albion have scored just 20 times in 29 games and now look destined for relegation back to the Championship.
"We used to concede that many that it didn't matter what we did at the other end. We've solved half of the equation. Our shots were far greater than Palace's today but we only had one on target and that's why we're not winning football matches," Allardyce told Match of the Day.
"You need a natural there who can turn a game on its head even if you're not playing great.
"Time has been running out game by game. It's a great shame that we are still on 18 points given the players' consistent performance. Down to our failings in front of goal we're finding it difficult to get those three points."